Be willing to negotiate. You might have two neighbors who want their sidewalks shoveled, but one might be willing to pay $5 per week while another will pay only $3. If the neighbor who's paying you less is elderly, living on a fixed income, disabled or otherwise strapped for cash, consider accepting the lower price in order to build your clientele. Remember, that person who pays you less might later recommend your services to someone else willing to pay more.
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