In Eric Reis’s The Lean Startup, a fantastic book about how today’s entrepreneurs and startup companies are approaching the way they create and innovate, Eric talks about how vital it is to use validated learning and scientific experimentation to be able to steer a company in the right direction. In other words, to use customer feedback and quantified data analysis (of real, non-vanity metrics) from a minimal viable product to make decisions and pivot a business one way or another.
The money is most certainly in the list. If you're at all interested in online marketing, setup email software and create a lead magnet that you can use in your sales funnel. Then, build up that list. It's often said that you can expect to earn about $1 per subscriber per month. If you have a list of 10,000 subscribers, that means you can earn roughly around $10,000 per month. You will need to deliver value and not pitch them on every email, but it is a very achievable goal in a short period.
How does this loophole continue to exist? Compass Point gestures to a key reason: big institutional money is unable to own small REITs in any kind of volume. Large REITs are the only way they can get into the game and these investors need the stocks' liquidity, so big investors have to pay up for large REITs. Second, investors know the large REITs, but are less familiar with smaller ones. Third, large REITs have a lower cost of capital. Their cost of equity is cheaper (due to the higher multiple) and their cost of debt is less because they're more diversified. Because of this cheaper financing, they can acquire properties at lower cap rates than smaller REITs can. But all the big companies drive acquisition prices higher.
There are quite literally hundreds of clever ways to make money online. From taking online surveys, to renting or selling your old clothes, flipping your iPhone to someone in a different country, and even buying low-cost products locally, just to resell them for a higher price on Amazon. There’s truly no shortage of unique ways to make money online.
Use the law of supply and demand to your advantage. Most of us are familiar with the law of supply and demand--the more there is of something, the cheaper it is; conversely, the rarer the product or service, the more expensive it is. However, other than when we get to a toy store before sunrise to get on line for the latest fad toy that kids can't get enough of, we don't really apply the law of supply and demand to our own lives--particularly our careers. For example, if you're aspiring to do something that many, many other people want to do (so much so that they do it for free, as a hobby) then it will be far more challenging for you to make money doing it. On the other hand, if you do something that most people don't want to do, or if you get very good at doing something most people don't do all that well, then you can make a whole lot more money. In other words, choose a career in pharmacy over photography.
Websites like Care.com connect parents with babysitters. The company does all the background checking and other due diligence to put parents' minds at ease. Of course, you can appeal directly to people in your personal network, but if you're looking to generate recurring revenue sign up with a site marketing to parents looking for child care services.
The first follows the startup path we outlined above: You have a disruptive idea for an app or piece of software, you validate the idea with real customers, and then raise money to hire developers or a development studio to build, launch, and scale your software. If you’ve done everything right, your software will be accepted to the Apple and Google Stores and you’ll make money every time someone downloads it or pays for a premium feature.
But don't make the mistake of thinking this will be a passive source of income—you're on call whenever you have a guest and you'll always need to keep the place clean for incoming visitors. On top of just renting on Airbnb, consider offering your guests paid add-ons, like Lauren Gheysens', Royal Day Out in London, England—where she gives visitors a local's only tour of the city, complete with bespoke 18th century costumes.
Sell scavenged valuables. If you have a metal detector, or even just a good eye, go to public places where people are likely to drop something unnoticed (such as parks, beaches, and shopping areas), and look for money, jewelry and other valuable goods. This method isn’t very reliable, but you just might get lucky and be able to find something you can sell quickly for cash.
21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.
The Local Government Association predicts that by 2020 there will be a £2bn funding gap just to maintain children’s services at what is already a threadbare patchwork quilt shredded by years of cuts. Central government grants to local government have halved over the past eight years. The government intends this trend to continue, despite children’s services budgets already overspending by £800m a year. Services are shrinking but still overspending while the funding pot is being repeatedly squeezed.
Is there a product or service that you are particularly enthusiastic about? If you are, you may be able to develop a website that is built around selling it. You don’t have to be the actual provider of the product or service either. There are many businesses that offer these products and will allow you to sell them on an affiliate basis. For example, you may be able to sell a product on your website for a commission of 20% or 30% of the sale price.
Try pet sitting. Find friends who are going out of town and offer to take care of their pets while they’re gone. Professional boarding places tend to be very expensive (not to mention impersonal and intimidating for a pet), so your cozy little house or apartment may seem like a very nice alternative. Around the holidays, pet-boarders fill up quickly, meaning you can probably charge more.
This is similar in concept to micro-tasks, except that it is oriented toward specific services, such as cleaning services, pest inspection, handyman services, house cleaning, lawn & garden services or any of the skilled trades. It might actually be more accurate to say that it is a platform where skilled service providers can offer their services to site visitors, similar to Angie’s List.
Sign up for a reputable affiliate network: Aside from Amazon, there are dozens of large reputable affiliate networks, such as Share-A-Sale, Clickbank, and Skimlinks, that specialize in connecting you with merchants who are looking for affiliates to sell their products. They charge relatively low commission fees for the privilege of connecting you with merchants, and the merchants on these sites tend to offer much higher commission percentages or set dollar amount payouts.
The most common types of Internet businesses fall into three basic categories. According to George Manty of CanIMakeBigMoneyOnline.com, these categories include getting paid to do something, making money selling your own product, and making money selling other people's products. Selling other people's products is known as affiliate marketing and can be one of the most profitable ways to make money online. Affiliate marketing usually requires no overhead, no start-up costs or fees, and can provide you with pure profit unless you choose to utilize some of what you earn to pay for advertising.
Online savings accounts usually come with crazy good interest rates to help you grow your money faster (regular in-person banks can’t offer rates as high). We’re fans of CIT Bank and Discover Bank (among others) because their interest rates are often over 25 times the national average. That means the money in your savings account will grow 25 times faster than the pace it’s most likely growing at now. Really, though, you can’t go wrong with pretty much any online savings account that offers over 1.50% APY 🙂